Small quiet fishing village, in the weekends the town is buzzing of local Thais coming from Bangkok to enjoy the weekend near the seaside.
Cha Am gives a good view around the locals and small cozy family businesses.
The beach in Cha Am is long and narrow, and shaded by Pine trees. Only 25 km south of Cha Am you will find one of the most famous tourist destinations in Thailand Hua Hin.
For more information about the area around Cha Am sees under Hua Hin.